Back in the day, a construction company’s success rate heavily depended on two factors: timeliness and the overall quality of the project. But things have changed now. While these two elements still count big time, maintaining a robust online presence has also become critical for construction companies. That is where a website can help you.
Constriction is one of the fastest-growing industries in the United States. According to the latest figure, construction firms have gone up by 2.7 percent from 2020. So, as a contractor, standing out is becoming more and more difficult. A quality website can help you accomplish this objective and make you a household name in the industry. Wondering how a website can give an unparalleled facelift to your construction firm? Well, keep reading to find the answer:
- Promote Company Values
The company’s website serves as its online identity. It is one reason why an increasing number of official websites are creating a page to showcase their core values. The reason being, company values are the guiding principles that guide employees and businesses. These beliefs influence how a company interacts and collaborates with clients, partners, and shareholders.
Construction companies are no exception to that. A website gives you a truckload of options to communicate your values effectively. For example, creating a video could be a good strategy. Interview all of your employees to discuss how they connect with the company’s values. Moreover, you need a reliable source for building a web design for your business. Therefore, you can search online by typing Construction Web Design for business to find the best possible solution to cater to your needs.
- Website Traffic Converts Into Loyal Customers
Even if your site does not sell anything, it can help you generate more traffic. Nowadays, people do not rely on the yellow pages when it comes to finding businesses. In fact, under a well-documented study, a colossal 70 percent of the people state that they have never used yellow pages. Although word of mouth is still a powerful tool, many people now use the internet to search for the businesses they are looking for. If you have a website, you are more likely to show up in their search results and subsequently increase your chances to balloon up your bottom line.
However, an overwhelming proportion of web users do not go beyond the first page of search results. Therefore, it is not enough for you to create a construction website. You can also rank up its search engine ranking as well. Here are some of the tried-and-true SEO tactics that will come in handy here:
- Start with keyword research: Keywords are words and phrases internet searchers use to find your site. You have to conduct comprehensive keywords research to find out the keywords that could help you clinch the first page on Google. Contrary to what it may sound, keyword research is not a sophisticated task anymore. Unlike in the past, there are so many tools that make your life a lot easier. Once you are done with the research part, the next step is strategically using keywords in online content. It will both current and future customers to find relevant information on your website.
- Write long-form content: Longer content means better SERP.To increase the readability, break down the blog or article into smaller paragraphs, sub-headings, bullet-points, etc. Adding high-quality images and infographics also helps the cause. Re-optimize every page of your construction website, including the blogs, if older than a few years. Keep in mind that the majority of your readers access your content via mobile devices. So make sure the content is easily accessible to mobile users.
- Get backlinks: Backlinks are instrumental for a solid SEO. To get maximum backlinks from authoritative websites, write on the hot-trending topics of the construction industry. Be sure to back your points with reliable sources.
- Strong Online Presence Can Make You an Industry Expert
Becoming an industry expert comes with a range of benefits. To begin with, it will help you cut through the noise. You will be recognized by influencers, TV channels, magazines, etc., accounting for constant marketing. Guess what? A website can pave the way for you to become an industry expert.
Helping consumers understand the more complex aspects of the construction industry is one way to be a recognized authority in the industry. Share your knowledge of the laws that govern the construction industry. Potential clients will be more confident in your integrity ifyou keep them posted on these developments regularly.
- Effectively Highlight Your Work
As a contractor, you will have a hard time gaining trust until you can come up with samples of your past projects. A portfolio section on a website is the best way to showcase your work. By looking at the projects you have completed, it becomes easier for them to figure out your expertise.
With that said, creating a cookie-cutter portfolio section that is virtually peppered with tons of images will not cut it. If anything, it will only scare visitors away from your website. We would recommend you design the portfolio section keeping the following considerations in your mind:
- Talk about Your Qualification: Homeowners want to be sure that you are qualified to perform the job. They also want to know that you possess valid licenses, relevant education, and insurance documents to get the job done.
- Add client testimonials: Customers satisfied with your service will be your greatest asset in attracting new clients. You can politely ask them to leave a positive review acknowledging your skills, equipment, punctuality, friendliness, and suchlike factors. That way, the potential customers will show more confidence in your company.
- Share awards: Share any industry awards or recognitions that you have received from well-reputed organizations for providing top-notch services. Potential customers will be delighted to see why others think you are the best candidate for the job.
There was a time when the public would not associate fancy websites with construction businesses. But it is the story of a bygone era now. Instead of solely relying on the recommendation of friends and family members, people are delving into online research to connect with suitable contractors for residential and commercial projects. Hence, every construction company needs to invest in a captivating website before it’s too late.