The internet is the world’s largest marketplace, so it makes sense to invest in digital marketing. It can be used to reach billions of potential customers through search engine optimization, social media advertising, and video ads. Digital marketing has rapidly taken over traditional forms of marketing because it offers a smarter way to promote products and services. Explore these nine reasons why your business should go digital now:
1. Digital marketing is the most affordable way to market a business on a large scale
It’s easy to spend thousands on billboards, television and radio ads, or flyers that may be viewed by only a handful of people. By investing in SEO, online advertising, and social media ads you can reach millions of potential customers with minimal costs. The data for this can be stored with one of the Microsoft Azure Cloud service providers, where it can be accessible to anyone across the globe at a simple click. Digital marketing is also more affordable as the cost per click is cheaper compared to traditional forms of promotion as well as having higher returns. In fact, AdEspresso found that for every dollar spent on Facebook Ads you receive an average of $7 return.
2. With digital marketing your brand can be seen 24 hours a day, seven days a week
Traditional forms of promotion have restrictions such as time and location, but with digital marketing, your business will always be visible and continue to expand your customer base. You can even use geo-targeting to send ads to potential customers near your store or business which is a great way for local businesses to promote themselves.
Traditional advertising such as billboards only displays products and services for a few hours during the day. With digital marketing, your brand can be seen 24/7 by millions of potential customers without having to spend extra on airtime and print costs which will save money in the long term. Digital marketing can also be used to target certain audiences based on their location, interests, and habits which you can’t do with traditional advertising.
3. Digital marketing reaches millions of people within seconds!
You can reach billions of people around the world by using search engine optimization (SEO) and pay-per-click ads on Google and Facebook – all at once! With digital marketing, you also have more control over who sees your advertisement as opposed to traditional methods where you don’t know how many people saw it or whether they acted upon it. This makes it easier to focus advertising efforts on particular demographics such as location, age group, and gender.
4. Digital marketing is easy to track and measure!
Digital marketing provides accurate stats, such as the number of times adverts were seen, clicked on and how much money was spent to promote them. It’s also possible to see how many people visited your website as a result of your digital marketing efforts which allows you to make adjustments or optimize campaigns if needed. Newspapers, billboards, and TV ads don’t offer this flexibility which means it can be difficult to determine what worked and what didn’t. This makes digital marketing more reliable and efficient.
5. With digital marketing you can reach customers instantly!
No matter where you live or who you are, with internet access there is no limit on who can visit your online store or website. Digital marketing is open to anyone, anywhere in the world and this includes small businesses, entrepreneurs, and people who don’t have a large advertising budget. This means everyone has the potential to benefit from digital marketing and use it as a way to expand their business or brand
6. Social media gives you the opportunity to interact with customers on an individual basis!
With social media ads, such as Facebook Ads, Twitter Ads, and Instagram Ads you gain access to highly targeted audiences which allows you to speak directly to your potential customer base – one at a time. You can then learn more about them by tracking their activity online and seeing what they like or dislike based on their comments or social shares. By paying attention to this information it’s easy to tailor your work to appeal more to this audience.
7. Digital marketing is mobile
Digital marketing is available on mobile devices which means you can promote yourself anywhere – at any time. This opens up a world of opportunities for small businesses that still want to grow but may not have the resources or money to build out an offline advertising campaign. It’s also great for local businesses since people now rely heavily on their phones as a resource and spend hours each day using apps such as Google Maps, Facebook, Instagram, and Yelp.
8. With digital advertising there are no limits!
Traditional forms of promotion such as TV, radio, and print ads need lengthy approval processes before they’re published which makes it difficult to react quickly when issues arise or are innovative with your ads. With digital marketing, you can make changes and adjustments within a few seconds which allows you to learn from every piece of content you create and use this information to create better ads in the future.
9. Digital marketing saves you time!
Digital marketing is more efficient than traditional forms of promotion because it doesn’t require much time when compared to building an online or offline campaign from scratch. You can also add, edit or remove adverts easily without wasting hours of work that would be involved with creating physical billboards or newspaper ads. This allows you to spend less time on promotion so your business can focus on other areas.
As you can see, there are many reasons why your business should go digital. Not only does it offer more opportunities for growth and expansion but it also saves time and money by making the process of promotion easier, faster and less expensive than traditional forms of advertising such as newspaper ads or billboards. If you’re still not convinced that going digital is right for your company – let us know! Our team specializes in helping businesses find their own unique voice so they can create a marketing strategy that resonates with customers on an individual level.