Product design has always been a significant part of the customer’s buying decision. The most important thing to remember about your product is that it has to look good. A good-looking product is a part and parcel of how you will market it. Nevertheless, many businesses struggle with almost all aspects of product design, from the packaging of the actual product. Fortunately, there are some exciting tools on the market that you can use to your advantage. This post will discuss how you can use available technology to make your product look amazing.
Importance Of Product Design
Product design is crucial because it will determine how well a company will be able to meet its customers’ needs. Products designed using modern design principles, such as form following function and considered use, and manufactured using modern manufacturing techniques, such as 3D printing and digital manufacturing, have been identified as being more appealing to consumers. To make a product successful in today’s market, it is critical that it has well-defined features that appeal to its target audience.
Importance Of Packaging
Packaging is a crucial part of the marketing strategy. It not only attracts the customers but also builds a bond with them. Packaging can be confusing for some businesses, but it is essential for your marketing plan. It helps define your product and establish its identity by creating a sense of exclusivity; that is why it’s crucial to develop an excellent packaging design for your products. Packages can help in many ways, from advertising to customer service. But they are most effective when it comes to saving time from production and shipping costs and making your brand more memorable.
What Technology Can You Use To Make Your Products Look Amazing?
Today, companies have endless opportunities to showcase their products excitingly and attractively. Technology, which has evolved so much over the years, has facilitated this task for manufacturers by allowing them to present their products in a way that is likely to lead to a sale.
1. Banding Machines
Package aesthetics extends to how your package is delivered to your customer. For instance, you could have a fantastic package design, but if it is delivered in a substandard way, it can still adversely affect the perception of your overall product. Many companies choose a packaging banding tool to keep their items safe and secure, but in an attractive way. This differs from the traditional strapping approach, whereby a robust but unattractive plastic strap keeps contents secure. Although a strapping tool can typically provide a more robust and more secure package, it does so at the expense of aesthetics. This is fine if you are transporting industrial goods but not ideal for delivering to commercial customers.
2. High-Quality Printing Machines
Brand identity and product differentiation are also influenced by packaging, and a high-quality printing machine can make your packaging look appealing and stylish. With the help of a high-quality printing machine, you can print on various types of materials such as paperboard, fabric, and metal. While many people will opt to outsource this process to a dedicated printing company, smaller companies that do everything in-house could benefit from investing in their own printer to control every aspect of the process.
3. High-End DSLR Camera
A good product image is a key to the success of any online business. Your product images are your first point of contact with your customers, so they need to be appealing. Product images are the first point of contact for potential buyers. They provide a visual representation of the product and help to establish credibility. Without good quality images, your product might not sell as many units. If the image is not of good quality, it might appear blurry or pixelated, and people may not see what they are looking for. However, there is one more reason why you should consider investing in high-quality product pictures. The reason is that they are crucial to your online marketing success. Making the products look more attractive increases click-throughs, traffic, and conversions. Therefore, it is worth investing in a quality DSLR camera and some extra peripherals.
A quality camera can do wonders for your product images, as long as they are composed and exposed correctly. Many people will wonder why they cannot simply use their phone camera since the quality has improved so much. Although you can certainly shoot product photos using your phone if you are working on a shoestring, a DSLR has several advantages for product photography overusing your phone:
- You can change lenses to allow a greater depth of field.
- They have a larger aperture, allowing in more light.
- They have a larger sensor that produces more accurate and natural colors.
- You can shoot in RAW format, which captures more information and remains uncompressed (better for editing).
When it comes to peripherals, items like a lightbox and peripheral lighting can really do wonders to make the product stand out. With a lightbox, you can shoot the product on a white background, making it easier to cut out the image later to use with a transparent background. Any additional lighting is always welcome because it makes it easier to capture the product at angles you would otherwise not be able to.
4. Photo Editing Software
The importance of editing product images is worth noting. In the content marketing sphere, the quality of images significantly impacts how well a product is received, and the right image can make or break a sale. Affinity Photo and PhotoShop are excellent options to tweak your shots to get picture-perfect results. Avoid going overboard and focus on aspects such as lighting and contrast to make the item look as natural as possible. When you are on a budget, you can use open-source image editors or create a free account with a service like Canva, which offers a limited amount of options you can use to your advantage.
If you want to capture the interest of your target market, you need to present your product effectively. This starts with amazing images you can use to promote the item, all the way to the packaging. You should guarantee customer satisfaction by covering every part of your process.